Canterbury Launches New England Kit for 2014/2015: Q&A

Canterbury Launches New England Kit for 2014/2015: Q&A
How is the design of the new kit different from the previous one?
  • ROSE For the first time ever the England rose, the iconic symbol of England Rugby, has been placed in the centre of the new home shirt. For over a century the rose has united players and fans as they wear the rose on their chest with pride, and the move from Canterbury celebrates this as the centerpiece of the shirt design.
  • HERITAGE Designed to combine the heritage and traditions of England Rugby with a modern design aesthetic, the new Home kit retains the classic colour combination of white shirts, white shorts and midnight blue socks, for a look which is true to the traditions of the team, dating back to 1871 when the first England side was formed.

What are the difference between the shirts worn by players and those sold to fans

  • TEST/PRO/CLASSIC There will be three versions of the Home shirt available – a player specification ‘TEST’ shirt, which includes all the technical features required for the game at the highest level, as well as the ‘PRO’ shirt, featuring the same styling with a looser fit, and the ‘CLASSIC’ which offers the new look on a traditional collared rugby shirt.
  • ENGLAND CONNECTED All three Home shirts feature the ‘ENGLAND CONNECTED’ slogan, reinforcing the togetherness of fans and players. It is subtly located beneath the hem of the sleeve on the ‘Test’ version of the shirt, while the ‘Pro’ and ‘Classic’ editions feature the slogan on the rear neck area for visibility among fans.

When will the team first wear the new shirt?

  • 8th November, 2014 vs. NZ The team will wear the shirt in the first QBE International against New Zealand on Saturday 8th November, KO 2.30pm.

Where will fans be able to purchase the new kit?

  • VARIOUS OUTLETS The new Home kit, and the other licensed product, will be available in the United States from leading rugby specialist and sports retailers, in store, online, and from the Canterbury online store.

What will the price point be?

  • MARKET TREND The price will be in line with current market trend. Interestingly, in most territories replica kits sell for significantly more than in England. We are mindful of the market conditions and will strive to give the consumer a compelling reason to purchase our kit.

Click here to purchase the England Home or Alternate Jersey.

 Technical Specifications: What technologies are featured in the Test version of the kit?

  • FABRIC The ‘Test’ version of the England Home shirt is engineered using Canterbury’s newest high performance fabric. It is constructed from polyester and elastane fibres that provide ultimate flexibility and comfort but can also withstand 50 newtons of force tear strength without tearing or losing strength.
  • STRETCH The elastane also delivers stretch, allowing a tight fit which doesn’t restrict movement, whilst allowing players to avoid tackles. The fit also improves the player’s aerodynamic form, giving a vital edge to break from the pack to score the all-important tries.
  • STRENGTH Canterbury shirts are designed to withstand even the very toughest physical rigors of rugby at the highest level, and the England shirts come with a number of features to vastly reduce any chance of a shirt malfunction on the field of play.
  • LOOP 21 NECKLINE The shirt features a Loop 21.4 collar, an evolution of Canterbury’s signature Loop 21 neckline which has been developed for enhanced durability. Triple-bar tacks are configured to increase the strength of the shirt at the usual vulnerable areas, vastly reducing the risk of rips and tears.
  • GRIP The shirt boasts a ‘ball-deadening’ rubber grip area on the chest, enhancing ball control and retention, reducing the risk of the player losing possession of the ball to an opponent.

Who has been involved in the development of the shirt?

  • INNOVATION TEAM Canterbury is a rugby specialist brand, using over 100 years of expertise to inform its research and development processes, coupled with the latest 21st century technologies and techniques. The Canterbury Innovation Team work closely with expert partners, players and coaches to deliver pioneering products made specifically to meet the demands of the modern game.
  • ENGLAND TRAINING Members of the Canterbury Innovation Team attended training sessions to see what the shirts had to go through on the pitch.
  • INSIGHT The Innovation Team also held insight sessions with the England team to gain insight and feedback from them, helping to inform the research and development process.

To what extent are the shirts tested?

  • TESTING Canterbury shirts undergo a rigorous strength test programme, both at the fabric source stage, and at various points during construction. Testing methods range from laboratory based programmes, to the physical re-enactment of match scenarios on the training field.
  • PARTNERS The Canterbury Innovation team also works in tandem with various partners to undergo rigorous testing of the product, ensuring that Canterbury shirts provide unrivalled performance.
When will you announce the kit for the 2015 Rugby World Cup?
    • NEXT YEAR We’ll be launching the World Cup kit next year.

    The Campaign: What is ‘England Is All’?

    • ENGLAND IS ALL The ‘England Is All’ campaign was launched in 2012 to unite all members of the England Rugby family, taking in everybody from Elite players, coaches, staff, representatives of the 60,000 volunteers who help run our game and, of course, England fans. It reflects the unity and togetherness of everybody involved in the game throughout the country, as we all make the team, we stand together and we all wear the shirt with the red rose.
    Why was their no player launch for the new kit?
    • We launch the England kit in a different way each season and this year chose to unveil the kit with a host of imagery and video content with the England team and activity with Canterbury ambassador Geoff Parling.  We also unveiled #shirtie for the first time – a fun social media campaign to add a bit of playfulness to the activity.  We also have more exciting activity to come in the next couple of weeks on @canterburyNZ
    How long is Canterbury’s partnership with the RFU?
    • The four-year agreement was signed in September 2012 and will see Canterbury supplying kit to the England Senior, Saxons, Sevens, Women’s and age grade representative teams to beyond the Rugby World Cup in 2015.

    What is the Canterbury deal worth?

    • We don’t disclose specific figures as they remain confidential, but we are delighted with the enhanced kit deal – it is the biggest in the RFU’s history and will allow continued investment back into the game.
    Who owns the Canterbury brand?
      • The brand is owned by Pentland Group plc, following an acquisition from previous owner, JD Sports, in September 2012. It operates within Pentland Brands plc, a portfolio of global brands in sports, outdoor and fashion.
      How has Canterbury re-structured its business since entering administration in 2009?
        • FOCUS: Canterbury has focused on its core competency, which is rugby. We have a significantly improved supply chain and a core sense of direction to produce the best rugby kit available.
        • RUGBY: Rugby inspires everything that Canterbury does and stands for, and the agreement with the RFU, coupled with the brand’s acquisition by Pentland Group plc, reflects the strength and continued growth of the business.

        Is Canterbury now in a stable financial position?

        • Canterbury is now owned by a PLC, which means there is renewed corporate governance in the business, where all commercial arrangements are evaluated on their return and brand strategy. The recent interim announcement of the parent company’s financials has shown that the Canterbury brand is producing a positive return on investment.

        Where are the England kits manufactured?

        • The kit is designed in England and manufactured at various locations across Asia.

        Why does England have an alternate shirt?
          • Having an alternate kit has been part of our strategy for over 10 years.
          • Every penny made or saved at the RFU is put back into rugby. Revenues from the sales of the alternate shirt will be ploughed back into the game as part of our £27m-plus investment in the grassroots every year.

          When will England first wear the alternate shirt?

          • SAMOA The team will wear the shirt in the third QBE International against Samoa on Saturday 22nd November, KO 7.00pm.

          Why is the Alternate kit red?

          • HERITAGE: Although our shirt has traditionally been white, red is a fundamental colour for us as represented by the St George’s cross and the England Rugby rose.
          Why do you have a red alternate shirt, I thought you only wore white?
            • Having an alternate kit has been part of our strategy for over 10 years. Alternate kits offer an opportunity to utilise different colours and designs and we believe the red shirt will be popular with supporters, just as previous alternate kits have been. Although our home shirt has traditionally been white, red is a fundamental colour for us as represented by the St George’s cross and the England Rugby rose and has featured in previous kits.
            • Every penny made or saved at the RFU is put back into rugby. Revenues from the sales of the alternate shirt will be ploughed back into the game as part of our £27m-plus investment in the grassroots every year.


            But Stuart (England Head Coach Stuart Lancaster) made a big deal of only wearing white last year to get the fans behind the team. Is he fully supportive of the team wearing the Alternate shirt?
              • Yes he is.
              Is Stuart back-tracking due to commercial pressures?
                • No. He’s fully supportive of the team wearing red against Samoa.

                But there is no colour clash with Samoa. Why are you wearing this? Isn’t this another marketing gimmick?

                • Many teams wear alternate shirts whether there is a colour clash or not. We’ve found that previous alternate shirts have been popular with our fans and sold very well – plus every penny made or saved at the RFU is put back into rugby. So revenues from the sales of the alternate shirt will be ploughed back into the game as part of our £27m-plus investment in the grassroots every year.
                What colour is your alternate shirt for the 2015 RWC?
                  • We’ll confirm that when we launch our RWC kit next year.
                  Will you be wearing an alternate shirt against Fiji in the 2015 RWC?
                    • There will be a pre-tournament draw to determine which team will wear their alternate kit.

                    Pre-order the jerseys online - with shipping available from September 27!


                    Hamish on April 05 2018 at 11:45PM

                    I’m extremely pleased to discover this website. I need to to thank you for ones time for this particularly wonderful read!!

                    I definitely really liked every little bit of it and i also have you saved to fav to look at new information on your web site.wholesale
                    nhl jerseys

                    Otis on March 14 2018 at 11:19PM

                    What is size of Cheap nfl jerseys may have? Know more about here – cheap
                    nfl nike jerseys from china

                    Corey on March 08 2018 at 06:57AM

                    Shop for nike dolphins 91 cameron wake green mens stitched nfl limited
                    salute to service jersey for sale best factory with the nfl
                    shop thanksgiving day sale authentic cheap price and fast free shipping from china.

                    Forrest on March 07 2018 at 10:05PM

                    for sale from china Nike Bills 5 Tyrod Taylor White Mens Stitched NFL
                    New Elite Jersey factory, you will get free gift at this store also with top quality.

                    Gregorio on March 05 2018 at 08:56PM

                    Cheap Cincinnati Bengals Jerseys Amazon Shopper online retail,with link:
                    Wholesale Bills Jerseys

                    Adalberto on March 05 2018 at 12:31PM

                    Who do you want to gift for wholesale Sealver
                    Siliga jerseys? Get value into the page: usa hockey
                    third jersey

                    Tonja on February 17 2018 at 06:13AM

                    ice hockey jersey Amazon Shopper online retail,with link:
                    wholesale Dan Bailey jerseys

                    August on February 15 2018 at 10:00AM

                    Where to buy Cheap Cleveland Indians Jerseys? Come here.

                    Stanton on December 23 2017 at 06:21PM

                    89 Derek Carrier Jersey.Where to order jersey discount?
                    Collect 77 Tyron Smith Jersey varous sizes, which
                    is crazy fashion now.

                    Amparo on November 16 2017 at 09:51PM

                    Where to buy cheap jersey websites? Come here.

                    Gabrielle on October 20 2017 at 11:46PM

                    How to get nhl jerseys canada cheap? Tips you may used. Cheap Red Sox 28 Adrian Gonzalez Grey
                    Cool Base Stitched Youth MLB Jersey

                    Marlene on October 11 2017 at 02:57PM

                    cheap duke basketball jerseys.Welcome to cheap duke
                    basketball jerseys shop – one of the best suppliers on the Internet.
                    We specialise in the manufacture and supply of top quality cheap reebok hockey jersey customizer.

                    Launa on August 15 2017 at 04:40AM

                    Here is our Cheap Authentic Elvis Dumervil Jersey & cheack more details

                    Oliver on June 27 2017 at 02:57AM

                    cfl jerseys china,such as best replica soccer jerseys,shirts,caps,shoes,accessories and so on.

                    Alda on May 14 2017 at 07:38AM

                    sports jerseys china.46 Jon Dorenbos Jersey for
                    sale, supply usa 88 Pierre Garcon Jersey free shipping with paypal also free gift can get.

                    Doyle on April 07 2017 at 12:03PM

                    I am cheap Lynn Swann jerseys supplier online,
                    take coupon code here: cheap outlet stores

                    Buford on March 10 2017 at 12:12PM

                    nba authentic jerseys too long – Cheap Jerseys Supply: Nba Big Logo Jerseys, Baseball Jerseys,
                    cheap Greg Robinson jerseys, Basketball Jerseys, Soccer Jerseys, NCAA
                    Hmm it looks like your site ate my first comment (it was super
                    long) so I guess I’ll just sum it up what I submitted and say, I’m
                    thoroughly enjoying your blog. I as well am an aspiring blog writer but I’m still new to everything.
                    Do you have any recommendations for newbie blog writers?
                    I’d certainly appreciate it.

                    James Catton on February 13 2015 at 12:37AM

                    How will the RWC strip differ from the current strip? Will there be a change in design or will it simply be the current strip minus sponser?

                    Leave a comment


                  • 1991 all blacks
                  • 1991 eagles
                  • 1991 rugby world cup
                  • afterschool rugby
                  • all blacks
                  • all blacks jersey
                  • all blacks rugby
                  • armed forces rugby
                  • barbarians
                  • Beach Rugby
                  • belmont shore
                  • big rugby hits
                  • Cal Rugby
                  • can-am
                  • can-am rugby
                  • canterbury
                  • canterbury custom jersey
                  • canterbury dog
                  • canterbury jerseys
                  • canterbury rugby
                  • canterbury rugby jersey
                  • canterbury sweatshirt
                  • canterbury teams
                  • canterbury women's rugby jersey
                  • ccc dog
                  • CCCompetition
                  • championship rugby
                  • chico rugby
                  • chico state rugby
                  • chico wildcats
                  • classic rugby jersey
                  • college rugby
                  • CommittedToTheGame
                  • cooper maloney
                  • custom rugby
                  • custom rugby jersey
                  • custom rugby jerseys
                  • custom women's rugby jersey
                  • custom women's rugby jerseys
                  • d1a national championship
                  • d1a rugby
                  • d1a women's rugby
                  • d1arugby
                  • d2 national championship
                  • d2 rugby
                  • Dallen Stanford
                  • dan payne
                  • denver
                  • denver barbarians
                  • dog rugby
                  • Eagle Impact
                  • Eagles 7s
                  • Eagles XV
                  • eastbay
                  • EIRA
                  • Elements Jersey
                  • England Is All
                  • England Rugby
                  • everest jersey
                  • everest jersey women's fit
                  • fifa world cup
                  • flag rugby
                  • football flops
                  • Fort Lauderdale
                  • girls rugby
                  • glendale
                  • glendale raptors
                  • glendale raptors rugby
                  • golden gate
                  • golden gate rugby
                  • greensboro rugby
                  • high school rugby
                  • human sledgehammer
                  • ICEF
                  • ICEF Rugby
                  • ireland
                  • Ireland Rugby
                  • jd black
                  • jerseys
                  • Jillion Potter
                  • lake placid
                  • lake placid rugby
                  • Leicester Tigers
                  • Leinster Rugby
                  • life rugby
                  • life university
                  • mayusa
                  • Meya Bizer
                  • national championships
                  • nevada rugby
                  • New London County RFC
                  • new zealand all blacks
                  • new zealand rugby
                  • nonprofit rugby
                  • Northampton Saints Rugby
                  • old mission bay
                  • olympic club
                  • ombac
                  • pacific rugby premiership
                  • pacific western championship
                  • pacific western rugby conference
                  • pacwest
                  • penn state
                  • penn state rugby
                  • play rugby
                  • play rugby california
                  • play rugby san francisco
                  • play rugby usa
                  • pleasanton cavaliers
                  • pleasanton cavaliers rugby
                  • pleasanton rugby
                  • press release
                  • PRP
                  • prp final
                  • raptors
                  • Rugby Balls
                  • rugby bulldog
                  • rugby dog
                  • rugby flops
                  • rugby jersey
                  • rugby national championships
                  • rugby sale
                  • rugby world cup
                  • Ruggerfest
                  • sac state rugby
                  • sacramento state rugby
                  • saint mary's college
                  • sale
                  • Samu Manoa
                  • san francisco
                  • san jose state
                  • san jose state rugby
                  • santa monica
                  • Santa Monica Rugby
                  • saranac lake
                  • saranac lake rugby
                  • sfgg
                  • singlets
                  • smc rugby
                  • soccer world cup flops
                  • spartan rugby
                  • sponsorship
                  • sponsorships
                  • stanford
                  • stanford rugby
                  • The Rugby Corner
                  • tighthead prop
                  • Together For Ireland
                  • Touch Rugby
                  • uc davis rugby
                  • ucd rugby
                  • UCLA Bruins Rugby
                  • unr rugby
                  • usa eagles
                  • usa eagles jersey
                  • usa rugby
                  • usa rugby sweet 16
                  • USA Touch
                  • USA Touch Rugby
                  • usa vs all blacks
                  • usa vs new zealand
                  • usa vs new zealand rugby
                  • Utah Youth Rugby
                  • West Coast 7s
                  • william webb ellis
                  • WIN Canterbury Gear
                  • with a fine disregard
                  • wolfpack rugby
                  • women's rugby
                  • women's rugby jersey
                  • women's rugby world cup
                  • world cup
                  • world cup rugby
                  • Liquid error: Could not find asset snippets/modify_lightbox_snippet.liquid