Canterbury North America partners with Play Rugby USA
(Visit the Play Rugby USA Flicker page for more photos)
March 18, 2014 - Leading rugby brand Canterbury of New Zealand (Canterbury) is proud to announce a three year partnership with Play Rugby USA (PRUSA), the largest rugby-based youth development program in the USA. Canterbury will be the exclusive uniform and apparel supplier for Play Rugby USA – a program that will serve over 4,000 children per week during peak seasons throughout the year. Canterbury will also supply a line of apparel for PRUSA staff, volunteers and supporters which will also be available to purchase online later this spring.
Mark Griffin, CEO of Play Rugby USA state: "Canterbury is an iconic rugby brand that has been around since 1904. With such a long history, the brand represents a combination of rugby heritage, values and aspirational playing performance. We are excited to be part of the Canterbury family alongside so many other leading rugby programs around the world.”
As part of the partnership Canterbury will become the exclusive supplier of the PRUSA Urban Rugby Cup Series which will see 140 teams competing across three cities, LA (May 3), San Francisco (May 17) and NYC (June 7th). The brand will also support PRUSA's various tackle rugby programs which now serve over 500 middle & high school students in the NYC area.
“Play Rugby USA as a grassroots outreach program is about developing opportunities and skills in young players to enable them to achieve their aspirations through high performance in school, college and life. As such the Canterbury partnership further enriches these opportunities for our young participants" continued Mark Griffin.
Canterbury will donate a significant amount of apparel to PRUSA each year, for application across various programs and all three cities. CCC will also extend this support to new PRUSA cities as they come online over the next few years.
Robbie Flynn, Managing Director of North America added, “We are so pleased to partner with Play Rugby USA. The work and incredible impact they are making in our communities through youth rugby programs is outstanding. It’s character building programs like these that provide pathways for children to education and values driven fun through rugby and we are proud to be able to support Play Rugby USA in that effort.”
From the New Zealand roots in 1904 to the global sporting stage, we make the finest rugby gear in the world. Tough, durable, smart, it's made for life. Canterbury utilize their heritage and expertise within rugby to challenge sporting boundaries and realize the latest technological advancements for on-field kit. Canterbury is an athletes’ brand dedicated to rugby around the globe and is proud to manufacture kit for several of the world’s high profile teams including England and USA Rugby.
Canterbury can be found at all top athletic stores in the US and Canada. For more information about our product and how to get it, contact 1.855.GO.RUGBY.
About Play Rugby USA Play Rugby USA is the premier Rugby Based Youth Development program in the US. Founded in 2003, the organization works primarily with disconnected and at-risk youth, using rugby as a vehicle to achieve long-term wellness and success. The program has grown to coaching over 4,000 children per year in structured weekly programs between New York, Los Angeles, and San Francisco and over 14,000 students in aggregate since inception. The vision of Play Rugby US is to create "A Better World Through Rugby". For further information, visit playrugbyusa.com.